Book Coming Soon: Q2 2026

Criminals no longer break in - they log in

Name: Mastering Digital Identity: From Risk To Revenue
Author: Eve Maler

If identity still feels like an IT problem, your business is already exposed. Mastering Digital Identity: From Risk to Revenue shows leaders how identity has become a core driver of risk, trust, and competitive advantage, and what to do about it.

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“

Eve’s clear thinking about identity has helped shape my views for many years. In Mastering Digital Identity, she incisively frames its “homelessness problem” in the enterprise and makes a persuasive case for transforming identity from a cost centre into a profit engine—a timely and essential shift across industries.

”

David G.W. Birch

Author and advisor on digital financial services

15Mb Ltd

An exectutive, holding the book: Mastering Digital Identity

Identity isn’t an IT problem anymore. Executives don’t usually think about identity until something goes wrong: fraud, account takeover, regulatory scrutiny, or a sudden loss of customer trust.

In our AI-accelerated world, that’s already too late. Deepfaked impersonation, fragmented ownership, and outdated assumptions have turned digital identity into the weakest link in the modern enterprise.

Yet identity still lives in silos: IT, security, product, marketing—each optimizing locally while risk and friction compound globally.

Mastering Digital Identity shows you how (and why) identity is really your business model in disguise, and how to design it with intention and purpose, before failure forces the issue.

What's In The Book

The Identity Death Spiral

Identity is trapped between competing priorities. Accelerated by AI-driven impersonation, weak verification systems, and fragmented teams, these risks don't just cost money—they destroy trust and expose executives to personal liability.

AI-driven impersonation

Weak verification systems

Fragmented teams

A Strategic Roadmap

Discover a practical roadmap for empowering your organization's Identity Product Owner. Unify identity outcomes to support your growth strategy and cultivate trust in all directions.

Unified identity outcomes

Resilient growth strategy

Cultivated trust

four Forces
of Identity

Explore the four powerful forces that shape every identity system we use today.

Protection

Secure your organization against AI-driven impersonation and fraud.

Personalization

Leverage identity to deliver tailored experiences that drive real growth.

Payment

Streamline transactions while navigating commerce and compliance.

People

Empower both customers and employees to control how they connect and share online.

What Leaders Are Saying

Identity security is a hot topic, yet few can articulate what’s truly broken. Answering that requires technical depth, strategic insight, and business acumen. Eve Maler brings all three together in this essential book, explaining what is wrong with identity, why CxOs should care, and how the right strategy can fuel business processes while dramatically reducing data breach risk.

Abhay Kulkarni

CEO

WideField Security

Mastering Digital Identity feels less like a book and more like the opening chapter of a new era for IAM. Eve elevates identity from compliance overhead to strategic infrastructure at the core of business. Having watched her shape the standards underpinning today’s digital world, I can say this perspective could only come from her. Essential reading for leaders who take strategy seriously.

Steve Tout

Founder & CEO

Identient

In Mastering Digital Identity, Eve Maler delivers a wake-up call every CEO and board member needs. She brilliantly reframes identity from an IT afterthought into the strategic engine of trust, resilience, and revenue. In an era of AI-driven deception and rising executive liability, this book is both a warning and a roadmap for digital leadership.

Valmiki Mukherjee

Global CISO & NatSec/Board Advisor

Cyber Future Foundation

Eve maLER

President and Founder, Venn Factory | Digital Identity Strategist | Author and Speaker | Board Member

Meet the author

Eve Maler is the founder and president of Venn Factory and one of the world’s leading authorities on digital identity and trust.‍

‍An award-winning standards pioneer, Eve has co-founded and shaped the foundational systems that enterprises rely on every day—from early internet protocols to modern identity and access frameworks. She led identity innovation at Sun Microsystems and ForgeRock, serving as ForgeRock’s CTO through Series E, IPO, and acquisition.

Today, Eve helps executive teams turn identity from hidden plumbing into a visible business advantage, reducing fraud and account takeover, improving conversion and customer experience, accelerating delivery, and giving people real, user-visible choice over their data.actions while navigating commerce and compliance.

SELECTED AWARDS & AFFILIATIONS

Privacy by Design Ambassador, designated by Ontario Privacy Commissioner, in 2013

Inaugural Okta Identity 25 Listee in 2024

Identiverse Conference Advisory Board since 2018

Co-Chair, Death and the Digital Estate (DADE) Group since 2024

SC Magazine Women in Security Power Player in 2019

Criminals no longer break in - they log in

Why execs need
Mastering Digital Identity